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What the Next Generation of CMOS Know That You Dont MaryLee Sachs

What the Next Generation of CMOS Know That You Dont

MaryLee Sachs

Published July 15th 2013
ISBN : 9781472404046
ebook
160 pages
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 About the Book 

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Dont speaks to the future of marketing, the strategic valueMoreMaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Dont speaks to the future of marketing, the strategic value of the function and the role of the CMO.